There are many animations, but how to choose the right one?
20 December 2018
Good animation means greater recognition
With today's standards, an animation is almost essential to make our business more interesting, more noticeable and remembered for a long time. This issue is obvious for every modern entrepreneur. There is still, the question: how to choose animation properly harmonized with the industry we are dealing with? It's not like that we choose some random creation, then we will apply it on our website and buuum ... our business will immediately become recognizable. We need to choose the animation that in a very interesting way will illustrate the content that we want to convey and will also be fit the industry in which we operate.
Beauty is sometimes in simplicity...
We do not always need a very long and fancy one creation. Sometimes short and simple production fit more to our website or advertising. Do you noticed that YouTubers do not use a very long intro on their channels? The main reason to cut it to a minimum is not to be boring to a recipient. However, we should note that often a short but ingenious intro stays in our memory for a long time. The most important is the idea and unconventionality, in the idea of "stand out or die."
Sometimes it is enough to even simply put the name of the company in animation and, when it is unconventional, immediately brings the recipient''s attention. Animations with various types of abstractions are very popular. It attracts the viewers, and also often encourages them to think about how they were made. It's important to remember that the bigger it will evoke the emotions of the recipient, the longer it will be remembered.
Every good opportunity is good for advertising.
One-time broadcast of our advertisement will not make the recipient remembered it for a long time. Even if somebody systematically uses ours services. An additional difficulty is that the marketing activity of the competition, which also wants to attract the attention of the recipient. That is the reason why you must use every opportunity to tell recipients: "Hello, we're still developing, welcome to us!". Christmas is also a great opportunity to be inspired by and create a new ad. As an example, you can review ads, for example Coca-Cola, which creates Christmas animations every year. The more often new entries appear on the website, the more popular our site is.
(tu można wstawić filmik z Anisment z tym tytułem)
Do not be afraid that the festival or the event will last only for a moment and the animation will be obsolete later. Each new change can attract new customers who will later stay with us for longer.
Do not wait forever!
Every occasion is good for advertising, but you do not have to wait for a special opportunity to start the adventure with animations! There is no better time to do something new than NOW. According to sentence: "The best time to act is now!". Our entries can be used as a basic guide and do not worry if you do not know everything right now. Remember that practice makes perfect. So become the master of animation in your company, it is easy with Anisment! 🙂