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How to make social media content more attractive and attract the attention of the recipients?
Due to the increasing access to video, we begin to move away from written content. Video ceases to be an addition, it begins to be the foundation of our communication on the Internet.
There are millions of posts, data, links, etc. on Facebook, Instagram, Twitter or Pinterest.The wave of information floods social media that every recipient tries to get the most important for him. It's worth creating animations that catch the recipient's attention much faster than other publications. It is worth reaching for ways that make the message more attractive and make it not only an unnoticeable information noise. The permeation of virtual and real worlds is taking place today to an unprecedented degree. This is reflected both in the media itself, as well as in the possibilities of their use, in the behavior of recipients, in the changing approach to entering into commercial transactions, and in the ways of seeking information. The forms of network activity include sharing media files with interesting content such as photos, videos and animations.
Why is it worth investing in graphic animations on Social Media? For many reasons, such as the thesis that the brain processes video 60,000 times faster than text. So, if you only get the attention of the recipient, within 5 seconds you are able to give it much more! Apparently, 64% of Internet users declare that they are more willing to buy a product after watching the video about it. Facebook and Instagram increase the reach of posts with video content, and LinkedIN introduced video posts.
In today's world, you can not afford to ignore the existence of social media. You just have to exist on them if you want to be noticeable. At the same time, due to the huge amount of information, you must stand out. Animation is a great way to achieve this goal.